Good ad copy is the key to making your advertising efforts successful. It has the power to grab the reader’s attention and convey your message effectively. But what makes ad copy great? Here are some tips on creating compelling ad copy for SEO and conversions.

Know Your Audience

Before you start writing your ad copy, you need to know who your audience is. This means understanding their needs, wants, and pain points. What are they looking for? What problem are they trying to solve? By understanding your audience, you can tailor your message to speak directly to them.

Focus on Benefits

When writing ad copy, it’s important to focus on the benefits of your product or service. Don’t just list the features; explain how those features will benefit the customer. For example, if you’re selling a weight loss program, don’t just say “lose weight.” Instead, say “lose weight and feel more confident in your own skin.”

Use Power Words

Power words are words that evoke emotion and grab the reader’s attention. Words like “free,” “limited time,” and “exclusive” can all be effective. However, it’s important not to overuse them, as it can come across as spammy and turn readers off.

Keep it Simple

Your ad copy should be easy to read and understand. Use short sentences and simple language. Avoid technical jargon or complex terms that the average person may not understand. Remember, you want to make it as easy as possible for the reader to understand what you’re offering.

Include a Call-to-Action

Your ad copy should always include a call-to-action (CTA). A CTA is a statement that tells the reader what action to take next. For example, “Click here to learn more” or “Sign up now for a free trial.” Make your CTA clear and easy to follow.

Highlight Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from your competition. It’s the reason why customers should choose you over someone else. Make sure to highlight your USP in your ad copy. For example, if you’re a vegan restaurant, your USP could be “Delicious vegan meals made with locally-sourced ingredients.”

Use Testimonials and Social Proof

Including testimonials and social proof in your ad copy can be highly effective. Testimonials are statements from satisfied customers, while social proof can be things like the number of satisfied customers you have or awards you’ve won. These can help build trust with potential customers and encourage them to take action.


In conclusion, creating compelling ad copy for SEO and conversions requires knowing your audience, focusing on benefits, using power words, keeping it simple, including a call-to-action, highlighting your unique selling proposition, and using testimonials and social proof. By following these tips, you can create ad copy that grabs attention, builds trust, and drives conversions.